CASE STUDY

CASE STUDY

CASE STUDY

Search Result Page Filter Revamp

Search Result Page Filter Revamp

Search Result Page Filter Revamp

Gradient
Gradient
Gradient

The objective of this redesign was to improve upon the existing filter & sort experience. We were striving to create the interface that is easy to use, visually appealing, and meet the needs and goals of the users. It required conducting user research, gathering feedback, and iterating on design solutions to continuously improve the experience.

The objective of this redesign was to improve upon the existing filter & sort experience. We were striving to create the interface that is easy to use, visually appealing, and meet the needs and goals of the users. It required conducting user research, gathering feedback, and iterating on design solutions to continuously improve the experience.

USER PAIN POINTS

USER PAIN POINTS

USER PAIN POINTS

Challenges

Challenges

Challenges

Reducing the Cognitive Load

Grouping related information together to make it easier for users to find what they are looking for.

Inconsistent Visual Elements

Eliminating unnecessary elements and simplify the design to make it easier for users to navigate and understand.

Low Engagement

Increasing user engagement especially with in-line filters which can help users narow down search quickly.

PLANNING

Scope & Timeline

Scope & Timeline

Scope & Timeline

ANALYSIS

Key Metrics

Key Metrics

7/10

Users reported about difficulty in finding the filter they wanted to apply

5/10

Users said they didn’t notice the in-line filters while scrolling

8/10

Users were not able to find the sort option

STRUCTURE

Wireframes

Wireframes

RESULT

UI Design

UI Design

RESULT

Filter & Sort

Filter & Sort